On The Vergecast: How now to name your streaming service, the reality of next-gen CarPlay, and the future of Android.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

O nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Despite the 180, Warner Bros. argue that returning the HBO brand into HBO Max will 'further drive the service forward and amplify the uniqueness that subscribers can expect from the offering.' ...

One of the most important measures for companies when changing the name of a brand is that customers and consumers associate the old name of the brand with the new one, a movement ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

In a move that feels more like a U-turn than a rebrand, Warner Bros. Discovery has announced it will revert the name of its ...