News

Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand
The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Max Going Back To HBO Sparks Social Media Meme Fest
Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.
No Film School on MSN1d
In a Stunning Move, Max is Calling Itself HBO Again
In the last few years, the streaming wars have brought us a ton of apps with goofy names that either caught on and lasted or ...
WFSU News11h
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...