'Hawk Tuah' girl Haliey Welch has disappeared from public view after crypto rug pull
On Dec. 4, Welch announced that her Hawk Tuah memecoin, $HAWK, had gone live. The memecoin exploded in value, with a market cap in the hundreds of millions of dollars – before quickly collapsing. Many who bought $HAWK had lost a significant sum of money in a matter of minutes.