According to a report from Shams Charania of ESPN, Milwaukee Bucks guard Damian Lillard "has agreed to a lifetime contract extension with Adidas." This puts Lillard in the same esteemed company as Los Angeles Lakers forward LeBron James (Nike),

Damian Lillard has joined a very exclusive club. The Milwaukee Bucks and former Trail Blazers star guard has agreed to a lifetime contract with Adidas, according to ESPN’s Shams Charania. Lillard joins Los Angeles Lakers star LeBron James and Phoenix Suns star Kevin Durant (both with Nike) and Golden State Warriors guard Stephen Curry (Under Armour) as the only active NBA players to have a lifetime shoe endorsement deal.

Milwaukee Bucks star Damian Lillard reacts changes to the NBA all-star game format. Lillard is the game's reigning MVP.