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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision.

· 42m · on MSN

· 14h

Here's why HBO Max has rebranded so many times

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It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Warner Bros Discovery revives HBO Max branding for global push

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Max to be renamed HBO Max, fixing the name change nobody wanted

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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KYMA · 1d

Max changing its name back to HBO Max

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HBO Max is coming back: Streaming platform rebranding again after 2 years

HBO Max Lives! Max to Change Its Name Back

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HBO streaming service changing back from Max to HBO Max

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what the platform was known as when it launched in 2020, but the HBO portion of the name was dropped in 2023 as its parent company sought to give it its own identity.

· 11h · on MSN

· 1d · on MSN

HBO Max Lives! Max to Change Its Name Back After Two Years

· 1d · on MSN

Max Is Changing Its Name to (Get This!) HBO Max

10 of the worst HBO shows of all time — sorry

Some of HBO's biggest disappointments are "The Idol" and "Vinyl," which came from acclaimed creatives like Sam Levinson and Martin Scorsese.

3hon MSN

'Duster' Is Cruising to HBO Max Dangerously Soon

Duster is kicking off summer streaming in style.In case you missed our interview with Abrams and Morgan, Duster stars Rachel Hilson (Love, Victor) as an ambitious FBI rookie in the 1970s who teams up with a crime lord's getaway driver,

16hon MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

5hon MSN

‘Task' Trailer: Mark Ruffalo & Tom Pelphrey Star In Brad Ingelsby's HBO Crime Drama; Premiere Window Set

We’re getting a look at some of the first footage of Task, HBO’s upcoming drama series from Mare of Easttown creator Brad Ingelsby. Mark Ruffalo and Tom Pelphrey star in the seven-episode series set for premiere this September on HBO and streaming on HBO Max.

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Hey, at least HBO Max can laugh at itself

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

23hon MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

1don MSN

HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.

8hon MSN

Sarah Jessica Parker says she panicked when “Sex and the City” was picked up by HBO: 'I didn't want to do a TV show!'

Parker recalled that months after shooting the pilot in New York City back in 1997, she had essentially forgotten about the project until she was approached on the streets of the

HBO, Max

HBO Max Lives! Max to Change Its Name Back

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