Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Mercedes have announced an exciting new signing heading into the 2025 season. Whilst Lewis Hamilton's move to Ferrari in the new year has stolen most of the headlines, the end of 2024 also brought about the ending of another Mercedes partnership.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave

While Mercedes are making moves off the track, they have a tough task ahead of them to return to prominence on it. The Brackley-based squad finished fourth in the Constructors' Championship standings in 2024 and rarely demonstrated the pace required to take the fight to the three teams ahead of them.

Mercedes team principal Toto Wolff revealed a mark left by Lewis Hamilton on the team's F1 cars, which it will carry forward despite the seven-time world champi

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Mercedes announce Adidas as