In the the past six weeks, MicroStrategy has spent $17 billion on bitcoin and its Executive Chairman has made countless media appearances to talk up the cryptocurrency.

Michael Saylor has raised $6 billion in convertible bonds, with $18 billion more to come. His strategy is unprecedented — here’s how it works.

MicroStrategy holds over 439,000 Bitcoins worth $46 billion. Should the price of BTC plunge, CryptoQuant CEO Ki Young Ju believes the firm may not face bankruptcy, stating it will only happen “if an asteroid hits Earth.