Louisiana Governor Jeff Landry signed an executive order giving the Tulane Green Wave football team a competitive advantage ...

Even sidelined by injury, the USC star elevates her brand with a stylish new partnership that redefines the athlete lifestyle ...

Through partnerships with The Volunteer Club, Top Tier Authentics, and The Players’ Lounge, Gibson has been one of ...

A rare million-dollar high school NIL earner shows off her golfer’s tan in flirty sundress and sneaks to thank her 3M followers for her 18th birthday wishes.

The head of the National Collegiate Athletic Association is welcoming the possibility of Donald Trump and the executive ...

Nick Saban doesn't seem to like the rumored NIL money commission President Donald Trump wants him to co-chair.

House Bill 184 would prohibit NIL contracts inked in Ohio from extending beyond the time an athlete spends in college.

“There’s nobody, legal or illegal, who has given more money to Auburn than me,” Barkley told the gathered media. “Let’s get ...

Opinion: Omnus Law's Quintin Saffold says companies need to revisit name, image, and likeness agreements to avoid costly and ...

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Colorado coach Deion Sanders is creating a new blueprint for the modern college football program — one where elite recruiting, Name, Image, and Likeness (NIL) o ...

Boise State RB Sire Gaines gets real on NIL money, mentorship from Ashton Jeanty, and why true wealth isn’t measured in ...