Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, Pop-Tarts caused chaos on the field.

Ward started the Pop-Tarts Bowl and proceeded to shred Iowa State’s top-five pass defense, throwing for 190 yards and three touchdowns in the first half. He did so even without three of his starting receivers, including Miami’s all-time receptions leader Xavier Restrepo, who had opted out.

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned into the fun of bowl games, instead of making them feel competitive. It made bowl games feel like a team sport for the brands sponsoring and it was fun to see the brands have fun with each other online.

In this week’s Murphy’s Law, the Cyclones show how much winning still matters, and they were doing it when Cam Ward played, and when he didn’t. Meantime, the Pop-Tarts bowl knows how to fun at a time all non-CFP bowls need to adjust.

Cam Ward's decision to only play the first half of Miami's 42-41 loss against Iowa State in this year's Pop-Tarts Bowl proved to be extremely

As great as Cam Ward's one and only season was at the University of Miami, it ended on a sour note. After narrowly missing out on the College Football Playoff, the Hurricanes settled for an appearance in the Pop-Tarts Bowl against Iowa State.