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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.
Warner Bros. Discovery WBD launched HBO Max in May 2020. On Wednesday, nearly five years later, the company announced it was ...
Warner Bros. is still riding high from the spectacular success of "A Minecraft Movie" and "Sinners," which have combined for ...
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...
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