The failure of the EU to agree on a trade agreement with the US shows that Brussels is no longer a priority for Washington, experts claim.

The United States has grown less popular around the globe since President Donald Trump returned to office. The 2025 Democracy Perception Index, commissioned by the Alliance of Democracies, found that a majority of people surveyed around the world had an overall negative perception of the U.

GENEVA (Reuters) -Switzerland has moved to the front of the queue for a trade deal with the United States, U.S. Treasury Secretary Scott Bessent said on Monday, after the Alpine country hosted surprisingly successful U.S.-China trade talks this weekend.

The European Union is planning to counter President Donald Trump’s efforts to lure companies to the US by easing the bloc’s regulatory burden on sectors from autos to chemicals to aeronautics.

President Donald Trump announced on Monday that he intends to require EU countries and other nations to pay higher prices for drugs produced by American pharmaceutical companies while also pushing these companies to lower prices in the U.

The European Commission opened a public consultation on Thursday on products which could be hit by its new counter-measures to U.S. tariffs should negotiations with Washington fail.

The European Union is planning to hit €95 billion ($108 billion) of US exports with additional tariffs if ongoing trade talks with President Donald Trump’s team fail to yield a satisfactory result.

The European Union has published a list of U.S. imports to target with retaliatory duties if no solution is found to end President Donald Trump’s tariff war.