Amazon’s Amy Armstrong returns to the agency world following an earlier stint with IPG Mediabrands’ Initiative, where she was ...

Luxury fashion is evolving, integrating food culture into the narrative, from celery handbags and croissant-shaped earrings ...

Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...

The same emotional needs guide these parallel choices. Concepts such as B2B, B2C, B2B2C—or any of the other acronyms that ...

Before advertising, brands should conduct a patent search for their designs or products to ensure they do not infringe. If ...

Below, Ad Age presents the latest top 5 AI marketing activations, a regular series on AI developments in ad land.

Karavan’s bittersweet Christmas ad, KFC’s saucy spin-off and the return of Outback’s Koala on the Walla.

Stellantis, which earlier this year began a U.S. creative agency review for several brands, will keep Doner and GSD&M on its ...

On Dec. 18 at 12:30 p.m. ET, Ad Age will host a roundtable with members of Gen Z to review standout moments in the marketing ...

Brands bridging the CMO-CIO divide drive growth by aligning creativity with technology, fostering collaboration for better ...

MoviePass, which filed for bankruptcy in 2019, aims to reposition itself in the movie market, aided by a new campaign and community engagement efforts.

Brands from Duolingo to Puma have partnered with Netflix to market around the Season 2 premiere of “Squid Game” on Dec. 26.