Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

When women’s 3-on-3 basketball league Unrivaled was founded in 2023, it promised a compelling value proposition for players: ...

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline ...

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with ...

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...