From startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or ...

This year has been another whirlwind one for marketers. A new government, political instability across the world, the autumn ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.

Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving ...

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...

Forget formulating strategies and focus on how AI can turbocharge each element of your plan, says EMEA marketing boss Yonca ...

The ASA has ruled against a LinkedIn post deemed to have given the impression renewable energy formed a “significant ...

In another turbulent year for the marketing industry, we look at the people and organisations focused on driving change.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Measuring influencer ROI may be new territory for many brands, but are they missing a trick by failing to see creators as a ...

Women’s Aid’s head of media, brand and partnerships, Teresa Parker, leaves behind a strong legacy after more than two decades ...