News

KSMU23h
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
HBO’s no good very bad rebrand
On The Vergecast: How now to name your streaming service, the reality of next-gen CarPlay, and the future of Android.
Creative Bloq on MSN6h
Hey HBO Max, self awareness can’t fix your identity crisis
I t's not unfair to say that HBO Max (formerly Max) has been going through somewhat of an identity crisis. – so much so that ...
Los Angeles Magazine on MSN12h
HBO Rebranding - Again
Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...
Opinion
HBO Max’s Cringe ‘Rebrand' Is Classic Hollywood
The industry is filled with executives who want to fix things that aren’t broken.
The Internet Is Roasting The Rebranding Of ‘HBO Max’
WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.