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Zaslav’s Retreat
Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Warner Bros. Trolls Fans After Rebranding Max to HBO Max
Warner Bros. Discovery's social media accounts have been having a lot of fun with fans after it was announced that Max is ...
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The Future Is Here
Making a luxury version of CarPlay could just make things worse. By Kyle Barr Christopher Nolan’s ‘The Odyssey’ Is Doing Something No Film Has Done Before Vanessa Taylor Sabina Graves Lucas ...