Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

It is also a testament to WBD’s willingness to keep boldly iterating its strategy and ... from HBO Now to HBO Go to HBO Max to Max to HBO Max. Recognizing the inherent humor of the situation ...

The company also mentioned that HBO Max has added 22 million subscribers over the past year, with “a clear path to over 150M+ ...

Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

Forever is Mara Brock Akil’s reimagining of the Judy Blume novel; Akil’s centers around two Black teens in Los Angeles.

CBS is wrapping 17 years as the nation's most-watched network, an impressive feat given the turmoil in the industry and ...