The cable industry has been under assault for years from streaming services like Disney, Netflix, and HBO Max, as well as ...

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Was Game of Thrones ever a contest between suitors to the Iron Throne? This theory suggests the outcome was always predetermined.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

VINEYARD HAVEN, Mass. (AP) — Lewis Pugh has followed an unspoken rule during his career as one of the world’s most daring ...

DENVER (AP) — An alligator that appeared in numerous TV shows and films over three decades, most notably the 1996 Adam ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...