Zaslav HBO Name Controversy - Search News

News

HBO to change the name of Max streaming service

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Variety on MSN · 2d

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

TheWrap on MSN · 2d

HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best"

1don MSN

Zaslav’s Retreat

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

2don MSN

Warners Reverses Course: Changes Max's Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

2d

HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Back to being HBO Max: Warner Bros. Discovery reverting to its old name

Warner Bros. Discovery announced the comeback of its former name, HBO Max, earlier on Wednesday. The rebranding will ...

2d

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

Results that may be inaccessible to you are currently showing.

Hide inaccessible results