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HBO, Max

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move by posting a slew of self-deprecating memes immediately after it said the “new-ish” HBO Max name would come back this summer.

TheWrap on MSN · 1d

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Seattle Times · 1d

It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company's broad reach of programming. On Wednesday, the company

HBO streaming service changing back from Max to HBO Max

Insider · 1d

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

UPI on MSN · 21h

HBO streaming service changing back from Max to HBO Max

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what the platform was known as when it launched in 2020, but the HBO portion of the name was dropped in 2023 as its parent company sought to give it its own identity.

Variety on MSN · 1d

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

10h

Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

1don MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

1don MSN

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

16h

Hey, at least HBO Max can laugh at itself

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

19hon MSN

Sarah Jessica Parker says she panicked when “Sex and the City” was picked up by HBO: 'I didn't want to do a TV show!'

Parker recalled that months after shooting the pilot in New York City back in 1997, she had essentially forgotten about the ...

10hon MSN

‘South Park’ Poised For Streaming Launch On Paramount+ But Could It Also Stay On HBO Max?

EXCLUSIVE: Comedy Central picked a curious date for the Season 27 premiere of animated stalwart South Park after a two-year ...

16h

HBO’s ‘Task’ Trailer Promises Face-Off Between Two Troubled Men

Mark Ruffalo and Tom Pelphrey star in the drama from Mare of Easttown creator Brad Ingelsby. Like Mare of Easttown, Task is ...

14h

Task: HBO might have the show of the year from Mare of Easttown creator

HBO has revealed the teaser trailer and release date window for Task, an upcoming crime drama from Mare of Easttown's creator ...

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HBO, Max

HBO streaming service changing back from Max to HBO Max

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