The whole idea of the NBA Cup was to generate fervor. Manufacture magnitude. The NBA is desperately trying to curb falling ...

The success or failure of the NBA Cup, as a whole, is a matter of debate. It's only two years old. Now isn't the time for ...

The Emirates NBA Cup Championship had it all – red carpet arrivals, a Vegas-style halftime show, and an electric Bucks-OKC ...

The NBA Cup championship game is Tuesday night in Las Vegas, with the Milwaukee Bucks taking on the Oklahoma City Thunder.

The NBA Cup is good, but the league’s next challenge will be getting fans to care as much as its participants.

The league has gone out of its way for two decades now to assert a commitment to Las Vegas, ever since the start of the ...

Las Vegas is a Lakers town and the city is a four-hour drive from Los Angeles, so T-Mobile Arena was sold out for what was ...

The semifinals of the NBA Cup are Saturday: Atlanta takes on Milwaukee, and Houston faces Oklahoma City, those games in Las ...

The NBA is back in Las Vegas. The league will culminate the 2024 Emirates NBA Cup, formerly the NBA In-Season Tournament, on ...

The matchup for the 2024 NBA Cup Final is set. The Milwaukee Bucks will take on the Oklahoma City Thunder in Las Vegas for ...

Season Tournament is back for its checkup. Only it's now known as the Emirates NBA Cup.For the second season, 30 teams will ...