Louisiana Governor Jeff Landry signed an executive order giving the Tulane Green Wave football team a competitive advantage ...

Even sidelined by injury, the USC star elevates her brand with a stylish new partnership that redefines the athlete lifestyle ...

Through partnerships with The Volunteer Club, Top Tier Authentics, and The Players’ Lounge, Gibson has been one of ...

This fan-driven NIL platform is changing the game in college sports by giving fans a first-of-its-kind opportunity to recruit ...

House Bill 184 would prohibit NIL contracts inked in Ohio from extending beyond the time an athlete spends in college.

“There’s nobody, legal or illegal, who has given more money to Auburn than me,” Barkley told the gathered media. “Let’s get ...

When you’re the best wide receiver in college football, you can expect to get offered some good NIL deals, and that’s what ...

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

OKLAHOMA CITY — NiJaree Canady smiled broadly as she held up a gaudy championship belt with the Big 12 logo in the center.

Rich Stankewicz, operations director for Penn State’s NIL collective Happy Valley United, said he favors an incentive-based ...

Nick Saban doesn't seem to like the rumored NIL money commission President Donald Trump wants him to co-chair.

Colorado coach Deion Sanders is creating a new blueprint for the modern college football program — one where elite recruiting, Name, Image, and Likeness (NIL) o ...