Roku, the pioneer of streaming on TV, passed 90 million streaming households in the first week of January, a milestone, it said, as streaming becomes the leading way to watch TV.

Roku reached more than 90 million streaming households in the first week of the new year. For the third quarter, tech giant Roku reported streaming households of 85.5 million. According to Roku’s Tuesday announcement,

Roku has reported that it surpassed 90 million streaming households in the first week of 2025. Roku is now in nearly half of all US broadband households. “

This update comes after free ad-supported streaming platform Tubi, a competitor of the Roku Channel, released monthly active user numbers Monday, reporting 97 million monthly active users. Samsung’s FAST service, TV Samsung Plus, announced 88 million monthly active users as of the end of October.

Roku surpasses 90M streaming households in January 2025, reinforcing its leadership in the streaming industry as shares rise premarket.

SAN JOSE, Calif. — Roku today annnounced what it terms “a significant milestone,” surpassing 90 million streaming U.S. households in the first week of January. Roku is the largest TV OS in North America and is in nearly half of all U.S. broadband households, the company said.

The company is not revealing monthly active users for its Roku Channel streaming service, but Nielsen data has good news for it there, too. The continued dominance of Roku as a streaming device manufacturer is impressive.