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Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal ...

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech ...