WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming ...

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.

Proease, a sanitary napkin brand from the house of RSPL, has launched its latest campaign, #BadalKarDekho, urging women to break free from societal expectations of ‘adjustment’ and embrace positive ...