Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of ...

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top ...

Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and ...

Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more ...

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research ...

An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor ...

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud ...