Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Former Nando’s UK & Ireland marketing director Sarah Fuller has been appointed as The AA’s new chief marketing officer.

With its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for ...

Think carefully about the words you use in advertising copy as they could have an impact on the customer that you didn’t ...