The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

When a brand goes through two chief marketing officers in the space of a year, people pay attention. Particularly when that ...

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

Although unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is ...

From startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or ...

We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...

Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving ...

Forget formulating strategies and focus on how AI can turbocharge each element of your plan, says EMEA marketing boss Yonca ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The ASA has ruled against a LinkedIn post deemed to have given the impression renewable energy formed a “significant ...