The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Robert Pattinson's sci-fi epic Mickey 17 directed by Academy Award-winning writer/director Bong Joon Ho debuts on Max on ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

The industry is filled with executives who want to fix things that aren’t broken.