The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

THE new Harry Potter TV series will be filmed in a £1billion mini-town — complete with school and medical centre.  Producers ...

Analysts tell TheWrap why they believe the Charter-Cox deal will not have a major effect on how Hollywood carriage deals are ...

GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?GroupM is restructuring, as ...

Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...

CNN is getting into the Broadway market for the first time ever. The network announced that it will air a live version of ...

Fans looking for more Game of Thrones content from HBO will have to wait a bit longer as the network has announced a slight ...

Warner Bros. Discovery stunned the crowd at the Theater at Madison Square Garden with the announcement that its streaming ...