OpenAI just made a move that changes the game for brand discovery, again. Iris’s Jill Smith explores a world of possibilities ...

In the last month, ChatGPT grew 21%, with Perplexity and Gemini remaining about 1/10 of its size, and other AI search engines like Claude, Meta, and Grok another 1/10 smaller. Meanwhile, Google still ...

OpenAI CEO Sam Altman says AI use splits by generation, from a search tool for Boomers to a life assistant for Gen Z.

Alphabet's stock is down nearly 20% YTD, due to macro headwinds and AI disruption fears. Click here to find out why GOOG ...

Investors may struggle with what to make of Google parent Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG). As the owner of Google's ...

What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

With OpenAI announcing the shopping vertical inside ChatGPT, artificial intelligence that was once a behind-the-scenes ...

Learn how to enable ChatGPT search on your iPhone and replace Google with AI-powered browsing. Step-by-step guide for ...

Shares of Alphabet ( GOOGL 3.00%) ( GOOG 2.91%) sank after Apple executive Eddy Cue said that searches on Safari declined for ...

Since its time in the spotlight, OpenAI has introduced numerous new features to its chatbot, including Plus and Pro ...