The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Warner Bros. Discovery’s streaming service is ‘HBO Max’ again. Does this indicate a refocus on franchise, legacy, and prestige TV?

and no brand has done that better and more consistently over 50+ years than HBO.” And in a sentence that may well earn a Corporate Spin Hall of Fame award, WBD called its decision “a ...