News

Zaslav’s Retreat
Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense
During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...
The Nightly9h
Warner Bros Discovery boss David Zaslav’s embarrassing backdown
The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
Warners Reverses Course: Changes Max's Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
When Did HBO Change to HBO Max? What We Know as Service Renamed Again
HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...
HBO makes major U-turn on Max after just two years
The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...
Max Becomes HBO Max (Again) — And the Internet Had Some Great Reactions
As subscribers will recall, HBO Max originally launched in May 2020 and was rebranded to Max in April 2023 after the Warner ...
The Week1d
Back to being HBO Max: Warner Bros. Discovery reverting to its old name
Warner Bros. Discovery announced the comeback of its former name, HBO Max, earlier on Wednesday. The rebranding will ...
HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again
The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...
Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...