The 2024 Q4 earnings cycle continues to roll along, with a decent chunk of the S&P 500 already delivering quarterly results. The next few weeks will continue to remain busy concerning the reporting ...

The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

In an effort to get back to basics and "reintroduce" the chain, Starbucks is restricting mobile customers to 12 items per order and offering a free coffee promotion following the Super Bowl.

Mobile-ordering your favorite Starbucks drink has made the daily task quite convenient—unless you're picking up an order for ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.

Starbucks’ first-quarter earnings marked a promising start under the leadership of CEO Brian Niccol, despite ongoing challenges in key metrics such as comparable ...

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

Starbucks announced this week two new drinks on its menu for a limited time in celebration of Valentine's Day.

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

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A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...