On Dec. 4, Welch announced that her Hawk Tuah memecoin, $HAWK, had gone live. The memecoin exploded in value, with a market cap in the hundreds of millions of dollars – before quickly collapsing. Many who bought $HAWK had lost a significant sum of money in a matter of minutes.

Hailey Welch, known for her viral “Hawk Tuah” catchphrase, has seemingly disappeared from the public spotlight. After rising to fame with her viral videos and a successful podcast, Welch’s sudden disappearance follows the controversy surrounding her $HAWK meme coin.

After her memecoin crashed in just hours, causing investors to lose thousands, the group behind the coin is being sued.