Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Warner Bros. Discovery’s streaming service is ‘HBO Max’ again. Does this indicate a refocus on franchise, legacy, and prestige TV?

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

The newest ‘Final Destination’ movie is hitting theaters on Friday, and we’ll dive into when we think you’ll be able to ...

Right now, hundreds of TV program buyers are in the air flying to Los Angeles for the annual LA Screenings. It might not be ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...