Louisiana Attorney General Liz Murrill has confirmed that a new youth anti-vaping campaign will see student athletes sign name, image and likeness (NIL) deals

Louisiana Attorney General Liz Murrill is launching an anti-vaping campaign using LSU athletes in name, image and likeness deals, Louisiana Illuminator reports. The campaign—the first state-funded NIL deal in Louisiana—will be funded by a settlement from e-cigarette maker Juul Labs,

Per a Wednesday morning report from Piper Hutchinson of the Louisiana Illuminator citing public records, Louisiana's government is using money from a settlement with Juul to do a series of anti-vaping NIL deals with college athletes in the state.