Nio, the company famed for its innovative battery-swap technology, has launched a new ‘Firefly’ sub-brand aimed at conquering the increasingly competitive small electric car market. Its first car – a Honda e -inspired five-door supermini – has been revealed in China, with plans to reach Europe in the first half of 2025.

Despite being Nio's entry-level brand, the Firefly EV features a focus on safety, as well as dynamics and technology. Nio is saving most of the details until closer to the market launch but confirmed features like a tight 15.4-foot turning circle and automated parking technology.

China's Nio on Sunday said it would launch its new Firefly electric vehicle brand in Europe early in the first half of 2025, betting that it would help the company overcome European Union tariffs.

Chinas Nio is preparing to launch its Firefly EV in Europe by early 2025, aiming to rival Mini and Smart. As the company expands its presence, its also addressing tariff challenges with innovative battery-swapping

Nio ET9 electric sedan is the flagship model of the brand and it aims to take on Porsche Panamera and Mercedes-Benz S range of models.

Chinese electric vehicle (EV) marker Nio on Sunday announced plans to launch its Firefly cars in Europe in the first half of 2025. William Li, CEO of Nio, said the company will work with local partners on the sale and service of Firefly in European markets.

Nio has officially launched its new firefly sub-brand at the recent Nio Day 2024, with the first model being offered simply called Firefly. The new electric vehicle (EV) will not only be sold in China,

Nio unveiled a lower-cost brand named Firefly on Saturday that it touted as a rival to Mercedes' Smart and BMW's Mini in the Chinese electric vehicle maker's latest bid to broaden its customer base and boost sales.

NIO launches the ET9 sedan and Firefly brand in Europe, facing EU tariffs but aiming to capture both budget and premium markets.