Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.

Success in Amazon SEO lies in balancing comprehensive keyword indexing with compelling sales copy. Although Amazon has become increasingly “pay-to-play,” especially in competitive categories, ...

Search Engine Land » PPC » 3 YouTube Ad formats you need to reach and engage viewers in 2025 Chat with SearchBot Please note that your conversations will be recorded. YouTube has become a critical ...

LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.

Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.

Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.

Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rol ...

Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions ...

Get an exclusive extended 14-day Semrush Pro trial through Search Engine Land. Test all premium features free, plus save 17% on annual plans.

These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and complete. It started on December 12, 2024 and completed about 6 days later on ...