Cloud-based platforms are becoming the foundation for technologies that are increasingly integral to how digital advertising ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal ...

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech ...

The TV industry sleepwalked toward disaster for years. Upfront inventory prices went up for a decade while audience numbers ...

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Concern over brand safety and suitability is now tied with campaign underperformance as the top reason for why advertisers ...