A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

In the dog-eat-dog world of apps, it's no secret that effective user onboarding is crucial for retention and conversion these days. Applica's latest ...

The dating app industry grew out of the dating websites that were prominent in the early 2010s, with Match, Plenty of Fish and Zoosk leading the way with similarly designed services for mobile. This ...

The battle for user attention is won or lost in the first 30 seconds. But what if your onboarding experience didn’t just teach — what if it converted? In ...

Mobile gaming remains one of the most competitive spaces in entertainment, and creators have only become more central to how games grow. In 2024, influencer marketing moved from a supporting role to a ...

The countdown is on, and the mobile growth crowd is heading west. MAU Vegas 2025 is just days away, and if it’s not on your radar yet, this is your final ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...