From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy ...

Airbnb’s top marketer discusses how the travel giant plans to “reintroduce” the brand through a social-first strategy.

Sweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure ...

How do marketers position brand-building investment as capital expenditure without the formal accounting change?

While some single mothers are working beneath their skillset, a lack of flexibility is pushing others out of the workforce ...

As global tech giants dominate Kantar’s 2025 BrandZ most valuable brands list, no British businesses make this year’s top 100 ...

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...