From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

AI has moved far beyond being a novelty, becoming the catalyst for a creative renaissance in marketing.

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.