From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

AI has moved far beyond being a novelty, becoming the catalyst for a creative renaissance in marketing.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

When a brand goes through two chief marketing officers in the space of a year, people pay attention. Particularly when that ...

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...