From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

When a brand goes through two chief marketing officers in the space of a year, people pay attention. Particularly when that ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.

Although unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is ...

Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving ...

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...